Case Studies
Results that speak for themselves
Real outcomes for UK local businesses — from gastropubs to salons to gyms. No vanity metrics, just trackable growth.
The Copper Fork
Lincoln · British Gastropub
TikTok
3.1x
Organic reach increase
After six weeks of twice-weekly recipe clips and behind-the-scenes kitchen footage, The Copper Fork saw their organic reach grow over 3x. Local foodies started tagging friends, bringing in parties who found the restaurant through TikTok discovery.
+312% social engagement
The Copper Fork
Lincoln · British Gastropub
Reels
2.4x
Friday booking increase
A single "What's on the menu this weekend" reel — 18 seconds, set to trending audio — generated 47 booking inquiries in 48 hours. The client now runs this format every Thursday as part of their weekly rhythm.
+140% weeknight covers
The Copper Fork
Lincoln · British Gastropub
Stories
89%
Story completion rate
A 5-slide "From farm to fork" story series showcased local supplier partnerships. The series drove 60 new gift voucher purchases in a single week — a product the restaurant had struggled to promote before.
+£2,100 voucher revenue
Milan & Co
Manchester · Hair Salon
Reels
2.2x
Appointment booking increase
Three transformation clips — colour, cut, and blow-dry — each reaching 30K+ views in their first week. The salon added a dedicated booking QR code to every clip's caption, converting views directly into appointments.
+118% monthly bookings
Milan & Co
Manchester · Hair Salon
TikTok
4.5K
New followers in 30 days
A mix of client testimonials, product close-ups, and "day in the life" salon footage built a highly engaged local following. The account went from 600 to 5,100 followers in one month without any paid promotion.
+750% follower growth
Milan & Co
Manchester · Hair Salon
Shorts
41s
Avg watch time (full clip)
A before/after clip showcasing a balayage transformation hit an 82% watch-through rate. The clip was shared 340 times within 48 hours — primarily by clients showing friends their own potential transformations.
340 shares in 48 hours
Iron Athletics
Birmingham · Fitness Studio
TikTok
4.3x
New member signups
Six weeks of HYROX training clips, transformation stories, and trainer spotlights drove a 4x increase in new member signups from organic social. All content linked directly to a trial offer landing page.
+330% monthly signups
Iron Athletics
Birmingham · Fitness Studio
Reels
91%
Class occupancy rate
Weekly "this week's timetable" reels — posted every Sunday — eliminated the problem of empty midweek classes. Members started tagging friends in comments, creating a word-of-mouth pipeline for trial bookings.
Fully booked Tuesday/Thursday
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